BY

On a Sunday afternoon in a toy-strewn living room, Joy & Frill came to life. Dressed in avant-garde super-shero costumes made from a woven cat bonnet and a fuchsia tutu, Joy & Frill solidified their love for all things girly and frilly. This collection is for girls who love to run, leap, slide, jump, sling shoulder bags, dance, and don a cape and mask.

Girls just want to have fun. Moms want them to look cute doing it.